For the relaunch of Winner.mx, we’re aiming to position the idea that it’s incredibly easy to win here. To achieve this, we’re tapping into the now-famous phrase that Belinda made go viral a few years ago during a red carpet interview. When a reporter asked how she was doing, she confidently replied, “Winning, as always.” This line took social media by storm. In these two commercials, we decided that this time, it’s someone else who delivers her legendary phrase back to her.