I Want a Hero
The world’s largest motorcycle manufacturer, Hero, was making its debut in Mexico. And with a brand name like that, the temptation to use Bonnie Tyler’s rock classic “Holding Out for a Hero” was irresistible. It was the perfect creative tool to start planting this new option in the minds of Mexican motorcyclists. We rewrote the lyrics to make sure every feature of each product was clearly communicated to the audience.