Request it with an opera flair
The Auditorio Nacional, one of the most important venues in Mexico and globally, approached us with a major challenge: connecting opera with a younger audience. Every year, the Auditorio Nacional broadcasts a live season of performances from the Metropolitan Opera House in New York, but they were struggling to fill the venue, with most attendees being older. With this in mind, we knew that to make opera appealing to a younger crowd, we had to engage with them in a completely different way.