Lo que necesitas para volar
An low-cost airline, a business model never before implemented in Mexico, and a brand image that hadn’t been properly managed—those were the ingredients of this major challenge. We had to help travelers understand why their seats didn’t recline or why they weren’t offered peanuts and a soda, all while ensuring they felt treated with respect and confident in their decision to choose an low-cost airline. The key was making them feel human and good about their choice