Ganando, como siempre
For the relaunch of Winner.mx, we’re aiming to position the idea that it’s incredibly easy to win here. To achieve this, we’re tapping into the now-famous phrase from pop superstar and celebrity Belinda, which went viral a few years ago during a red carpet interview. When a reporter asked how she was doing, she confidently replied, ‘Winning, as always.’ This iconic line took social media by storm. In these two commercials, we decided that this time, it’s someone else who delivers her legendary phrase back to her.