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We are guides

We are a creative independent agency that drives visionary brands to explore and break boundaries. For over a decade, we’ve guided leaders #ThroughTheUnexplored territories with fearless creativity, inspired by the legendary life and spirit of Africa’s foremost guide, Sidi Mubarak Bombay.

Winner.mx
¡Ganando como siempre!
A fun campaign for the relaunch of an online casino, featuring the mexican superstar and singer, Belinda.
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Racismo.mx
The first AI-created transgender TikToker.

Our protagonist is an AI-crafted character, inspired by the lives of five individuals who fell victim to hate crimes.

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Caliente.mx
Más acción, más diversión. 

A campaign slogan that has stood the test of time, helping to build Caliente.mx into Mexico’s number one sportsbook.

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Plan Nescafé
A tribute to mexican coffee growers.

One of the most successful campaigns in the history of Ibero-American advertising. Awarded the first-ever Global Grand Effie won in the region.

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